Quote from Pioneer on April 7, 2016, 8:41 pmHK-742 has been a tough piece to locate. I've only seen 2 in the past 7 years. When you think about "out of home" (OOH) advertising, it certainly is big business. I think the modern effort to make products and services be seen and purchased is quite an endeavor in psychology. The link below has a reference to the formation of GOA Company in 1925 with the merger of "the Fulton Group and the Cusack Co." https://www.oaaa.org/About/HistoryofOOH.aspx Duke University Libraries (in Durham NC) has a collection of items from this company. The hobby of collecting historical posters (covered on the PBS Antiques Road Show) intersects with our SCD collecting hobby in some ways with this piece. edited by rjesinger on 4/7/2016
HK-742 has been a tough piece to locate. I've only seen 2 in the past 7 years. When you think about "out of home" (OOH) advertising, it certainly is big business. I think the modern effort to make products and services be seen and purchased is quite an endeavor in psychology. The link below has a reference to the formation of GOA Company in 1925 with the merger of "the Fulton Group and the Cusack Co." https://www.oaaa.org/About/HistoryofOOH.aspx Duke University Libraries (in Durham NC) has a collection of items from this company. The hobby of collecting historical posters (covered on the PBS Antiques Road Show) intersects with our SCD collecting hobby in some ways with this piece. edited by rjesinger on 4/7/2016